20 October 2008

Novel Ways Of Promotion - Music

The Governor’s Gold Cup has kicked-off and the Sikkim FA has come out with novel ways to attract the crowds by having a theme song for the tournament which is very youthful and appealing. This is certainly a lesson for the people who run the I-League. Are you there?

The north-eastern region is known for its love for football and rock music. Every second fellow on the street would have played football and would be talking of Metallica and Jimi Hendrix.

The media manager for the Governor’s Gold Cup Mr.Shyam Pradhan had this in mind when he asked his sons – Girish and Yogesh to come up with a song.

“I asked Yogesh that can we do something and he composed the music instantly. Girish wrote the lyrics and lent his voice to the song. It was all done in a couple of days,” informs Mr.Pradhan.

The song was released way back in 2003-04 season when the Governor’s Gold Cup returned to the Paljor Stadium which underwent renovation for four years.

Since then, football fans in Sikkim have been humming this song at the stadiums as it has been advertised aggressively on the local TV and radio channels.

“The lyrics are Football my name, football my game, football my pride, football my passion…,” said Yogesh.

And what got the two brothers to come out with this song?

“We are musicians and this was part of our metal band Anarchy,” adds Yogesh, who is an audio engineering student and now is part of another band called ‘Carnage’.

Does the I-League have a song of its own? Not that I have heard of…

Source:Goal.com